Political Consultants and Negative Campaigning

By: Kerwin C. Swint

Price: $21.95

Quantity: 1 available


One of the most closely-watched and controversial aspects of modern political campaigning is the use of negative, attack tactics. This book examines the role played by negative campaigning through a national survey of professional political consultants. Campaign consultants have become vitally important to political candidates in recent years as strategists, fundraisers, and media specialists. The research in this book focuses on how consultants define negative campaigning, including the differences between issue attacks and character attacks, how and when criticism of the opponent should be implemented, and which media should be used to deliver attack messages. A statistical analysis of the survey data reveals insights into behavioral and professional differences among consultants with regard to party affiliation, gender, age, and level of experience.

Title: Political Consultants and Negative Campaigning

Author Name: Kerwin C. Swint

Categories: Non-Fiction:Political Science,

Publisher: University Press of America: 1998-01-22

ISBN Number: 0761810080

ISBN Number 13: 9780761810087

Binding: Hardcover

Book Condition: Used: Good

Type: Hardcover

Seller ID: W9-0761810080

Description: Ex-library with usual stickers and stamps, no markings in text, no dust jacket, pages clean and binding tight.